As the title of this attractive infographic suggests, there is “pertinent information for consumers seeking to a buy used cars”. I think before commenting on anything, it’s the header that catches the reader’s attention instantly. Systematically, one can see below it a short synopsis of what to expect out of the infographic to help him or her make an informed decision to purchase a used car. A significant buying barrier in developing countries is the severe lack of transparency in the used car market. There are so many factors to consider before purchasing a used car. Although the western world is not crippled by these issues, the average potential car buyer will always prefer to have as much data at his disposal. In absolute web world terms, the ‘first scroll’ of this infographic does exactly this – propagate key ingredients and facts that matter to potential used car buyers.
These “ingredients” – top things people look for in a used car, what used cars sell the best, average price per year for used cars in last 5 years and what to look for when buying a used car all occupy the first half. The information is driven very heavily by visual cues which help eyeball stickiness. However, the font size of all the copy is extremely small. This negates the effectiveness of the visual elements, as things are extremely hard to read. It is fair that the infographic seeks to inform the user as much as possible, but in the middle section there is a lot of information that lacks appropriate spacing. This makes the reader almost want to skip through it impulsively.
I think if infographic’s were human beings who watched the news, they would have to behave in a similar manner in terms of filtering information. What an infographic should do is ensure its most crucial informative elements catch the reader’s attention instantly. And this does happen over here. The most important aspect of buying an old car following the price factor is ts road-worthiness and safety standards. Here, we see the top 5 safest used family cars below $15,000 showcased very graphically. In fact , this is the only part I spent a large amount of time studying since I was really drawn into it. The other parts of the infographic have very useful information. The moment you get drawn in however, the fonts tend to act as a massive barricade in your reading experience.
All in all, this is one of the most well colour coded and graphically designed infographic’s with respect to the prevalent data heavy issue at hand. It was useful, but not useful enough. If I were to rate it out of 5, I would give it a 3.5/5. Brought to you by DandLock.
