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Like it or not, the time for retailers to adopt a mobile strategy is over. Shoppers are using smart phones and mobile devices for all manner of shopping activities, including price comparison, product information, local inventory lookup, reviews, and more. Retailers are striving to improve their mobile shopping experience to meet the demands of today’s connected consumer. Infographic by Milo.

Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing campaigns with the ultimate goal of delivering an engaging online experience to customers. See how to move beyond the landing page in this infographic created by Columnfivemedia with Monetate.

Control of Birth Control

When President Obama signed the Patient Protection and Affordable Care Act in 2012, the bill included a requirement that companies cover the cost of FDA-approved contraceptive drugs and services with no charge to employees. The provision became controversial among religious conservatives, forcing Obama to shift responsibility for contraceptive costs to insurance providers when employers object on moral grounds. This infographic created by Columnfivemedia with GOOD looks to answer the question: what is the state of birth-control coverage in America, and where do people stand on […]

From September 2011 to February 2012, the monthly unique visitors to the Pinterest site grew over 866 percent, with users spending 98 minutes a month on the site, as compared to 2.5 hours on Tumblr and 7 hours on Facebook. Read on in this infographic created by Columnfivemedia with Flowtown to find out how Pinterest has taken the Internet by storm.

Researchers from the University of Sydney set out to determine which foods fill you up and keep you full. The result was the satiety index — a measure of how full you feel after eating something. So, according to this infographic created by Columnfivemedia with Massive Health, which one should you grab if you’re trying to satisfy hunger?

Discretionary income is the amount of money left over after taxes are taken out, bills are paid, and basic needs are covered. Thanks to a recent study we learn how much extra cash Americans have on hand and what they’re doing with it. Check out this infographic created by Columnfivemedia with Mint to see how a select few are spending a sizable portion of all the discretionary spending in the country.

Warm vs. Cool

Hot-headed. Cold-blooded. Warm and Loving. Cool as a cucumber. Fired Up. Chilled out. Temperature is often used to describe temperament, and we wanted to know more about the tendencies of these seemingly opposite groups. Data from Hunch revealed these interesting and unexpected correlations between warm and cool personalities and their tendencies.

Over the last few decades, small, independent breweries in the U.S. have been quietly growing. And though large breweries outpace smaller ones in annual production, craft beers are using their local roots, small scale, and unique offerings to attract devout followers and loyal customers. Columnfivemedia take a closer look with Intuit at the rising tide of craft beer in the U.S.

With nearly 20 percent of the global oil trade passing through its narrow waterway, the Strait of Hormuz — which separates Iran from Oman — is one of the world’s most strategically important channels. Now, Iran is threatening to close the strait if the European Union follows through with a plan to ban imports of Iranian oil. Check out the full infographic created by Columnfivemedia with GOOD below.

2012 Social Activism

More young adults (ages 20-28) are now actively supporting the causes they care about. In this infographic created by Columnfivemedia with TakePart, we visualized how young adults are going beyond staying informed or talking about social issues with their friends; they’re taking real action in ways that companies and organizations should take note of.

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